MARCH 22: Digital Media MBA Happy Hour at Bowery Wine Company
With winter weather still hammering NYC we thought that we’d brighten up your days with another great Digital Media MBA Happy Hour. Please join us again this month when we will be joined by Ben Lerer who is the co-founder of Thrillist, a leading daily email service that represents the evolution of both male lifestyle and local city guide content. Ben and his co-founder have built a profitable national brand that consistently sells out its ad space — at up to triple-digit CPMs — while other online publishers search for ways to unload their remnant ad inventory. If you want to hear about a true startup success story, please stop by and introduce yourself to this member of Inc. magazine’s “30 Under 30: America’s Coolest Young Entrepreneurs.”
We’ve been glad to hear that many attendees of our events have been making business connections as well as discovering potential job leads in NYC. We’re also thrilled that we’ve been adding new names to our membership list as word spreads that our happy hours are a fun and relaxing environment for meeting digital media MBAs from leading business schools as well as interesting execs from around the digital media community. If you haven’t come before, take this email as your
invitation to join the best group of Digital Media MBAs — and those who love them.
We’ll be returning this month to Bowery Wine Company where we will receive special happy hour prices on food and drinks.
You can RSVP here, or just show up.
Don’t forget to visit www.DigitalMediaMBA.com to check out our latest listings of jobs, events, resources and news.
ALSO: Our annual Career Event is in the planning stage for mid-April. If your company would like to interview leading MBA candidates for jobs in business development, marketing, strategy, finance and more, please email us at: careerevent@digitalmediamba.com. We also welcome companies as event sponsors. Contact us to find out more.
Digital Media MBA
A networking and socializing group for MBAs working in (or interested in) digital media and technology. Meet your peers working in interactive and digital media in a relaxed informal atmosphere.
This group is an ongoing effort to encourage networking and community among Columbia Business School’s Digital Media MBA alumni, as well as others in the field.
Professor Jeremy Kagan of Columbia Business School (Internet Marketing, New Media Master Class) and Doug Herman are your hosts.
Resource: Razorfish’s A Decade in Search
Now that the digital media business has been around a while, we sometimes realize how ephemeral much of it is. With the possible exception of the Wayback Machine, it’s difficult to remember the milestones – so important at the time! – that now seem quaint but got us where we are today. Search is no exception, and the fine folks at Razorfish have put together this timeline of search that if nothing else will be an excellent walk down memory lane…
It’s a little fancy, but a great reference…
from IAB Smartbrief: Senior Director, Marketing for Online Division of the Nielsen Company
You can see the original posting and apply here.
The Director of Marketing will work closely with the executive team in the Online Division to develop the strategy and positioning for Nielsen’s presence in the online industry. You will also work closely with product, research and client teams to drive an integrated strategy. This position requires strategic leadership as well as creative problem-solving, flexibility and detail-oriented execution management. Role will have one (1) direct report and will have execution resources that reside in Corporate Marketing and Communications assigned to them. This position is based in Nielsen’s NYC location.
Social Media Workshop Series with Sree Sreenivasan
Sree Sreenivasan, Columbia J-school digital media professor and one of AdAge’s 25 people to follow on Twitter, is offering a series of social-media workshops in March and April. More on him at http://sree.net and you can see how he uses social media by connecting with him on:
Twitter: http://twitter.com/sreenet
Facebook: http://facebook.com/sreetips
LinkedIn: http://linkedin.com/in/sreenivasan
He promises his sessions, like his tweets, will most likely be: * helpful * useful * informative * relevant * practical * actionable * entertaining * fun * occasionally funny
If you can’t make these sessions, you can keep track of his future workshops at: http://sree.ly/workshops and/or ask him to add you to his mailing list: sree@sree.net
WORKSHOP SCHEDULE
FOUR TUESDAYS IN APRIL (+1 optional session!)
What: A first-ever public four-week course, “ADVANCED Social Media for Journalists, Bloggers & Media Professionals”
When: April 6, 13, 20 & 27 (6:30p.m. – 9 p.m)
Where: Columbia J-school
How: Register at http://sree.ly/sreece [10 seats still available]
OTHER, SHORTER SESSIONS…
Wed, March 10, 2010, 6:45-9:45 pm, NYC: Mediabistro workshop at Chinatown YMCA
BASIC Social Networking for Media Professionals
Register at http://sree.ly/sreemb5 – USE THIS DISCOUNT CODE, SREE25 – save 25% on the class price
Wed, March 31, 2010, 6:45-9:45 pm, NYC: Mediabistro workshop at Chinatown YMCA
ADVANCED Social Networking for Media Professionals
Register at http://sree.ly/sreemb4 – USE THIS DISCOUNT CODE, SREE25 – save 25% on the class price
Sunday, April 25, 9 am-12pm, NYC: ASJA Annual Conference
A session called Sree Explains Social Media
Register at http://www.asja.org/wc/2010/2010sun.php
ATTENDEE COMMENTS FROM PREVIOUS SESSIONS
“This seminar couldn’t be better. Sree is articulate and engaging, and really understands both his subject and the needs of the media professionals who attended the seminar.”
– Lynn Brenner
“Sree knows his stuff. He packs lots of information into a totally engaging, fast-paced class. I strongly recommend this class for anyone who wants to understand social networking and how to apply it to their professional endeavors.”
– TaRessa Stovall
“Sree was wonderful. He has a real knack for imparting an understanding of social networks and technology for the young and old.”
– Peter Zehren
“Sree was absolutely terrific! He made a topic that is very difficult for many people to fully grasp very comprehensive.”
– Melissa Schwartz
“Sree’s presentation was well thought out and the time flew by. He truly knows his stuff and engaged students as well.”
– Anita Aboulafia
Prof. Sree Sreenivasan | sree@sree.net
Dean of Student Affairs, Columbia Graduate School of Journalism — http://www.sree.net | http://www.sreetips.com
Contributing editor, DNAinfo — http://DNAinfo.com
Facebook: http://facebook.com/sreetips
Twitter: @sreenet – http://twitter.com/sreenet
In-Stat’s Free “Digital Entertainment Revolution” Whitepaper Identifies $10 Billion in New Revenue Opportunity for Service Providers and Media Companies
In-Stat is offering a free copy of its new whitepaper, The Digital Entertainment Revolution, sponsored by Capgemini.
The whitepaper can be downloaded at: http://email.in-stat.com/cgi-bin4/DM/y/hBXjx0R1YtZ0K560Hdoc0EL
A digital entertainment revolution is occurring, as consumers take increased control of how they use media and entertainment devices. Consumption of TV, film, music and video games is changing as consumer expectations increase. “On demand” content, interactivity and mobility, Internet social networks and User Generated Content (UGC) are also competing for consumer mindshare as they integrate into the media consumption experience.
Advanced digital entertainment is transcending isolated TV, mobile or computer platforms. Services, applications and content are proliferating on mobile devices. TV sets, Blu-ray players and video game consoles are already shipping with built-in network connections that bridge Internet content to the living room. Industry players will need to manage their investments carefully as they enable multi-platform distribution, while still maintaining legacy services.
However, organizations that create and distribute media and content face challenges as content delivery methods and business models expand, and electronic delivery options begin to supplant old models. Such companies include production studios, record labels, gaming companies, publishers, sports leagues, broadcast networks, pay-TV networks and local broadcasters. A key challenge is that existing Information Technology (IT) infrastructures are not set up to handle the surge in new applications, and do not scale to support tens of millions of users generating billions of transactions. The entertainment industry needs to re-engineer its IT systems, interconnect with Content Delivery Networks (CDNs), enable advanced advertising capabilities, and create entirely new interfaces with existing and new distribution partners.
Companies that navigate the rapidly changing landscape have the opportunity to tap into several revenue opportunities that In-Stat believes, in combination, will exceed $10 Billion in new revenue. Research sponsor, Capgemini, is helping define, shape and implement new business models for pioneering media and entertainment companies to take advantage of these critical opportunities.
About the Whitepaper
In-Stat’s The Digital Entertainment Revolution whitepaper analyzes the key challenges and opportunities for organizations involved in digital entertainment. The research also provides market sizing and forecasts of digital entertainment content and service revenues, including video in theatrical, packaged goods, pay-TV and online. In addition, the research identifies US household penetration of key digital entertainment devices, such as networked consumer devices, game consoles, and media center PCs. The research segments consumer groups by Power User, Social User, and Passive User.
About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
About Capgemini
Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working, the Collaborative Business Experience. The Group relies on its global delivery model called Rightshore®, which aims to get the right balance of the best talent from multiple locations, working as one team to create and deliver the optimum solution for clients. Present in more than 30 countries, Capgemini reported 2008 global revenues of EUR 8.4 billion (approximately USD $11.6 billion) and employs 90,000 people worldwide.
