Just a heads up – the magazine focused pub min will be throwing a little shindig at the Grand Hyatt on April 22nd. Called the min Day Summit – the Digital Media Summit, it might be worth checking out. Given the introductory text below, the attendees might be less web savvy than usual and could probably really use a digital media MBA with some experience:
No longer an “emerging platform,” the online arena is the platform on which all media companies will build their future. Now is the time to clarify and execute a brand’s digital strategy and hone its tactics. It is time for the buzzwords of Web 2.0 experimentation — social, video, hyper-distribution – to come out of the labs and get to work in building brand identity and long-term equity that will outlast twists and turns in the media market.
The min Day Digital Summit offers the magazine world an efficient, one-day exploration of digital strategies and tactics among industry peers. In this, the roughest year for media in memory, we ask the best and the brightest among us to demonstrate what is working for them here and now online. From the ad packages that clients need now to the distribution channels that find a fragmented audience, the min Day Summit on April 22 will help you follow (and grab) the money as it moves into a digital future.
Any event that has to clarify that the web is no longer an emerging platform to sell its audience is a little behind the times… but then again, maybe the marketing text was written by someone living in a closet for a decade. Details and early bird registration through March 18th can be found here.