Digital Marketing in a Downturn: How to Get Results Now and Build a Base for the Future
A panel discussion with Shiv Singh (Avenue A/Razorfish), Paul Borgese (AP Digital), Evan Krauss (JumpTap), Lee Chapman (Translation), and Larry Weintraub (Fanscape).
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WHEN Tuesday, February 17 Doors open at 6:15pm Panel begins at 7 pm sharp Join us at the cash bar reception immediately following, at 8:30pm. Connect with other guests and meet the panelists! WHERE Tribeca Cinemas Gallery, 54 Varick Street, New York, NY 10013 PRICE |
)Course Details
It’s a business maxim that when the market is down, your marketing outlays should increase. You’ll make it through the rough patch, and when things get better, you’ll be in a great position to flourish. What’s your marketing strategy? Right now, the money is on new media. How are you going to reach today’s customers and build a base for the future? The digital landscape is shifting daily, spreading through social and mobile networks. Which ones should you target? Gain ideas and insight from digital experts including Shiv Singh, social media guru at top marketing and experiential agency Avenue A/Razorfish; Lee Chapman from JayZ’s award-winning agency Translation Advertising & Branding; and Paul Borgese, head of digital initiatives for the Associated Press. You’ll learn:
–Critical components of an effective digital marketing plan
–New digital advertising tools and methods
–How to build mobile into your strategy
–Developing a multi-cultural, cross-platform campaign
Speakers include:
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| Shiv Singh VP Social Media Avenue A/Razorfish |
Larry Weintraub CEO and co-founder Fanscape (moderator) |
Evan Krauss SVP Ad Sales & Business Development JumpTap |
Lee “Chappy” Chapman Director of Strategy, Branding and Consumer Markets Translation LLC |
Paul Borgese Emerging Markets, Associated Press Digital |