Conductor, which sells SEO optimization services, quite naturally sponsors a research white paper that discovers the Fortune 500 have relatively poor visibility in natural search. Still, there’s useful data for your own marketing efforts – especially if working for a larger, multi-brand organization. Overall conclusion: most companies could be doing a lot better, and receive bad to poor grades.
The highlights reviewed in the press release are not very revealing in and of themselves, particularly when one considers that so many Fortune 500 companies really aren’t consumer facing, but the data does prove valuable. The utilities, construction, and wholesale trade industries, for example, have very low visibility – not surprising as they probably aren’t looking to generate many leads through Google search programs.
Perhaps the most valuable to search marketers are a few graphs noting some stats about paid keyword advertising; no surprises, but useful validation nonetheless.
