Mobile firm Greystripe released a report last week with some interesting insights on the mobile consumer, as well as more data analyzing behavior of iPhone users. The have basically aggregated the data from their partners and network and the results are very interesting.
The demographics skew younger, better educated, and higher income from the sample, but that reflects the user base.
As the mobile industry matures third party verification of campaign performance will become
essential. In anticipation of this trend, Greystripe has partnered with several research firms and
advertisers to measure the success of campaigns delivered through our network. Most recently
we’ve partnered with ComScore on the research side and Axe, LeapFrog, HP, and Burger King
on the advertiser side to look at our new Flash ad format.
The report is most useful for some basic data that can inform certain industries (they ask questions pertaining to fast food, television and movie habits, and computer purchase intent, as well as comparative data against broader consumer groups or other channels. Greystripe offers an SDK for developers, and some ad solutions that may be of interest to those seeking to market to the growing mobile population.
