AdMob has just released a report and while the data is only representative of the iPhone apps that work with them, it’s a good sample – and it says that the Long Tail is very long indeed. For those hoping to make big bucks from iPhone apps, it’s worth noting that only a little more than one hundred apps (116) tracked by AdMob have more than 100,000 users. That’s not bad for a paid app, although with an average price from most sources at 1-2 dollars it’s certainly not retirement money, but the implications for ad supported apps are much worse as the impressions simply won’t add up to enough to matter, even at good CPMs.
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