“Free” for Free – Chris Anderson’s new book

Yes, “Free” is Free.  Chris Anderson, author of  “The Long Tail”, is following his own formula and has made his new book available at no cost.  Enjoy the free-conomics lesson.

FREE (full book) by Chris Anderson (Read in Fullscreen)

July 28th, 2009 by jeremy 
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Digital Media Internship – every baby company

Digital Media Internship – every baby company

Every Baby CompanyThe every baby company is seeking an intern for the fall/spring 2009-2010 semesters to assist the company’s co-founders with a wide range of digital media marketing and communications (Paid Internship).

  • — Design and development of a digital media marketing strategy
    • • Basic SEO
    • • CRM
    • • Blogger relations
    • • Competitive analysis

  • Consumer, blogger, competitor analysis
    • • Review and analysis of consumer feedback
    • • Analysis of alternative customer segmentations
    • • Blogger segmentation analysis and management of blogger database
    • • Management of consumer database
    • • Research of competitor strategies and tactics
    • • Review of third party market reports

  • Implementation of the digital media program
    • • Help penetrate the mommy blogging and other internet parent communities
    • • Help manage and enhance existing eebee YouTube channel

  • Ideate and execute traffic building strategies
    • • Help execute and manage social media strategy (Facebook, twitter)
    • • Utilize other social media and other internet opportunities to support the above strategies

  • Support other marketing and communication efforts



qualifications

  • – detail-oriented
  • – strong written and oral communications skills
  • – strong technical/computer skills
  • – online-savvy
  • – interest in education, early child development
  • – interest in product development, marketing, communications
  • – some related work/research/academic experience a plus



for additional information please contact
Stephen Gass or Don Burton
Co-Founders
every baby company, inc.
info@eebee.com
212 595 1088
www.eebee.com

Every Baby Company
About every baby company

The every baby company is a children’s media company centered around the hot new character “eebee” with a broad line of products in media (TV/DVD/VOD/Music), Toys and Books.  It was founded in 2004 with a simple, yet essential mission to be a catalyst for rich play experiences that:

  • use the latest developmental research to provide insight into how the world works for babies and babies work in that world.
  • engage the very youngest learners,
  • enhance and encourage meaningful communication, and interactions between children and parents, caregivers, and play partners of all ages,

eebees adventures logoThe every baby company began with the award-winning and critically acclaimed eebee’s adventures, an innovative, character-based series, from 6 to 36 months old.

  • eebee’s adventures is the first infant media property that is securely based on the latest early learning research AND the effective use of media;
  • eebee is the only character ever developed specifically for the infant/toddler market
  • eebee’s adventures has a strong and established foundation in the market: 3 DVDs, eebee doll and soft toy line and VOD distribution in nearly 30 million households and over 8 million episodes viewed; prime real estate and sell-out sales at FAO Schwarz and multi-product plans with Barnes and Noble.  eebee will soon be available in Spanish on the PBS Spanish-language channel, V-me, and a line of award-winning developmental toys are currently available online and in specialty stores across the country.

July 28th, 2009 by Doug 
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from CYNopsis: a wide range of opportunities – not just for MBA’s

research and evaluate potential M&A candidates, including financial and qualitative analyses
Director Corporate Planning – Executive Management
Incisive Media
NYC, NY
http://www.incisivemedia.com/corporate/careers

initiation and development of revenue generating ideas, writing business plans and working within the company to implement these ideas
Director Law.com – Digital Media
Incisive Media
NYC, NY
http://www.incisivemedia.com/corporate/careers


leading role in the ongoing evolution and maintenance of one of our growing business lines
Director, Audience Measurement   0901602
Nielsen Online
NYC, NY
http://en-us.nielsen.com/careers

close new business, grow existing business and beat revenue targets
Online Account Executive   0900519
Nielsen Business Media
NYC, NY
http://en-us.nielsen.com/careers

lead teams through all phases of large and small projects
Producer
Code and Theory
NYC, NY
http://www.codeandtheory.com/#/careers/new-york/producer/

develop and implement the social marketing strategy for Billboard.com – Nielsen Business Media’s leading consumer-facing music site
Digital marketing manager   0901409
Nielsen Business Media
NYC, NY
http://en-us.nielsen.com/careers

long-term strategic thinking and develop imaginative initiatives that are executed at the highest level of quality
Vice President, Strategic Marketing, Oxygen Media   1062172
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

leading the pre-sales development of cutting edge marketing solutions that drives advertising revenue for the iVillage Network
Senior Manager, Sales Marketing, iVillage   1062725
NBC Universal
NYC, NY
http://www.nbcunicareers.com /

July 14th, 2009 by jeremy 
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JULY 20th: Digital Media MBA Happy Hour at Bowery Wine Company

JULY 20th: Digital Media MBA Happy Hour at Bowery Wine Company

We’re almost one month into the Summer and it looks like we are finally getting past the rainy days. So come down at the end of the day and unwind with your peers over a few drinks. Our events continue to grow and we hope that people are making good connections and having fun. If you haven’t come before you’re invited to join the largest group of Digital Media MBAs — and those who love them — to enjoy happy hour pricing at the Bowery Wine Company; weather permitting, the patio is terrific.

You can RSVP here, or just show up.  Feel free to bring a friend!

July 13th, 2009 by Doug 
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from MatchStar: Boston-Based startup CTO, VP of IT

from Carolyne Connor of Matchstar Venture Search.  To apply for the position, go to the website:

http://www.matchstar.com/job_listings_open.html

***** CLICK ON THE POSITION:   CTO/VP Information Technology – Boston

POSITION:   CTO/VP of Information of Technology (Title depends upon experience).  This is a management position, but the company requires someone who will be hands-on and can just roll up their sleeves to get the job done.  Need someone who is very entrepreneurial.  Need someone who creates, edits and adds to the process. Need someone who leads and manages by example.  Need someone who is able to drive the teams, drive the code, and focus on understanding the “nuts and bolts.”  Need someone that can drive initiatives, dig in and make things happen.

LOCATION: This position will be headquartered in the Boston area. Working remotely is not an option.  Candidates must already live within commuting distance or be flexible to relocate.

COMPENSATION: Board is willing and able to put together the right package for the right candidate.  The focus is on hiring the best candidate.  This is a key position.  Compensation includes base, bonus, stock options, and full benefits package.

MANAGEMENT STYLE/CORPORATE CULTURE:
This position reports to the COO.  He will only hire someone who is a team player and does not need to be micromanaged.  Basically, he prefers to agree to a set of objectives making sure that the objectives are clearly outlined and understood by the individual, then let the individual execute the plan.  But, expects the individual to keep him informed of progress.  Individual must be able to go to him when in need of help.  He will only hire someone that is very entrepreneurial and passionate with a burning hunger for success; someone with a vision.  He wants people with new ideas and strong opinions, but able to move in a fast paced environment. He needs someone that can hit the ground running.

POSITION DESCRIPTION:

  • Responsible for implementation of all technologies deployed across the enterprise. This includes ensuring the availability, integrity, and security for all systems and infrastructure, i.e. Security Management, Performance Tuning, Capacity Planning, Failover and Load Balancing techniques for all applications.  Additional responsibilities include strategic planning, project management support, identifying opportunities for automation, cost savings, and business improvement.
  • Manages the IT budget and takes appropriate corrective action to ensure a high standard of quality and efficiency in the delivery of IT technical services.
  • Provides successful transition from concepts to project completion. This includes meeting business service levels and project delivery expectations and reporting progress at the management and executive management level.
  • Responsible for reviewing new technologies and applying them in appropriate opportunities. Performs research and development and makes recommendations regarding new technologies, tools and techniques that would benefit the company.
  • Partners with CIO and leads the technology direction for the enterprise. Overall responsibility for managing technology infrastructure planning and deployment.
  • Provides technology vision, enables innovation and understands IT trends that can create business value.
  • Oversees devolvement of enterprise standards and technology architecture, technology evaluation and transfer, and the IT governance process.
  • Manages strategic vendor and partner relationships. Extensive knowledge of IT, as well as processing a general and financial management background.
  • Works closely with the business leadership team. Influences technical and architectural aspects of enterprise-wide business decisions.
  • Participates in and drives the technical aspects of strategic decisions regarding IT for the enterprise; implements and manages those initiatives with complete autonomy; makes decisions for the organization based on the highest degree of technical complexity and thorough understanding of the far-reaching implications across the IT organization.


POSITION REQUIREMENTS
:

  • Must have 10-15 years of IT and business/industry work experience including architecture design and deployment, systems lifecycle management and infrastructure planning and operations, with 5 to 7 years of leadership experience in managing multiple, large cross-functional teams or projects, and influencing senior level management and key stakeholders.  You will have a handful of direct reports and almost a hundred indirect reports, including onshore and offshore development teams.
  • Position will be responsible for the implementation of all technologies deployed across the enterprise. This includes ensuring the availability, integrity, and security for all systems and infrastructure, i.e. Security Management, Performance Tuning, Capacity Planning, Failover and Load Balancing techniques for all applications.  Additional responsibilities include strategic planning, project management support, identifying opportunities for automation, cost savings, and business improvement. Must have held a leadership position with similar responsibilities at a company that does outsourcing and professional services within the last twelve months.
  • Must have someone with experience successfully consolidating the IT infrastructure within budget.
  • Must have someone with experience successfully stabilizing software development.
  • Must have experience performing research and development and making recommendations regarding new technologies, tools and techniques that would benefit the company.  You will be responsible for reviewing new technologies and applying them in appropriate opportunities.

July 11th, 2009 by jeremy 
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Webinar: MAGNA U.S. Advertising Revenue Forecast

Webinar:  MAGNA U.S. Advertising Revenue Forecast

Our good friend Brian Weiser, who does terrific research on media, is letting us share this invite:

MAGNA: Media Industry Advertising Revenue Forecast
Exclusive Press and Analyst Webinar, July 13th, 9:00am EST
MAGNA is changing the dialogue around advertising revenue.

On July 13th, Brian Wieser, Director of Global Forecasting, will present the official MAGNA U.S. Advertising Revenue Forecast.

Media Industry Advertising Revenue Forecast Webinar: Monday, July 13th, 9:00am -10:30am EST

Meeting Host: Brian Wieser
Meeting Name: Magna_USForecast
Date/Time: 7/13/2009 09:00 (EST)

To join the meeting: Use web link plus call number:

Call Number / Access Code: (712) 338-8620 / 6374958
click here: Meeting: Magna_USForecast

Choose “default” when logging in.

https://meeting.videoconferencinginfo.com/?page=guest&conid=Magna_USForecast

Mega Meeting Conference Contact (for connection issues):

Terie: 818 783 4311 ext 115

Phil: 818 783 4311 ext 117

Press Contact:

Alisa Monnier

alisa.monnier@mediabrandsww.com

1 347 522 0563

About MAGNA

MAGNA, a division of Mediabrands, is the foremost industry source on the ad-supported media economy, whose forecasts of advertising expenditures and industry knowledge have been relied upon for half a century.  MAGNA is also the leading source of calculations and analyses of emerging media platforms, relied upon by Wall Street and the industry alike.  MAGNA provides global negotiation services and audience and media industry analysis to IPG’s media agencies.

About Mediabrands

Mediabrands will enhance the communications offering and performance across its network of media agencies.  With more than 6,500 communication specialists in 90 countries, Mediabrands is the media holding company for Initiative, Universal McCann, Magna and the diversified service groups.  Mediabrands is part of Interpublic Group (NYSE: IPG), one of the world’s leading organizations of advertising agencies and marketing services companies.  For more information, please visit www.mediabrands.com

July 10th, 2009 by jeremy 
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from CBS grad: Hiring a VP Marketing for Pre-Seed Startup

from Gary Ragusa, (my friends and classmate):

“I started a mobile phone application company geared towards fashion SMB retailers.  I am currently starting development on a prototype and am working with a couple of International brands to test the application.  The goal is to build a database of retailers, sign up 10 to 15 participating retailers, develop the app, and launch/test the application during October.

As a way of reference, I worked the past six years with retailers, including Levi’s, Lacost, Puma on their US expansion strategies.  Prior to that I was in a software startup and also an ecommerce startup in the late 90’s.  I have an MBA from Columbia Business School.

I am currently seeking seed investment (and going well, but still early).  Hence, this is a PRE-SEED startup.  We would work out an Equity stake PLUS cash compensation AFTER we get seed financing, which I expect to occur during the next few months.

I have three part time people working with me, but I need a full time marketing professional.  The VP marketing would (a) work with iphone dev and design team (former Lipman execs) to flush out product details, (b) work with retailers to create parameters for test trial, (c) create marketing strategy for getting users to download and use application via viral, retailers, pr, ads, etc. and (d) participate in the test trial to ensure we meet objectives and can take product to market.

If you are interested to hear more, please email me your CV and we can discuss further.  I have product demo and executive summary to share after NDA is signed.

Contact Gary Ragusa at:  gfragusa (at) gmail.com

July 10th, 2009 by jeremy 
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from CYNopsis Classifieds: Some good New York based positions at About.com, Ketchum PR, TravelZoo, CBS, and Time and more

CYNopsis generally has good listings but go direct to the site to do further research on the position as their writeups are very limited.  (Of course, give them credit for the find!)

deeply ingrained in media culture, “pull-not-push” marketing and the dynamics of on- and off-line community-building
Digital Strategist
Ketchum PR
NYC, NY
http://www.ketchum.com/careers/us/opportunities?country=us&bc.x=46&bc.y=7

infuse digital thinking into all media programs, driving/managing client relationships, activate online media programs, advance digital thinking among account teams, and provide digital direction for new business opportunities
Digital Strategist
Ketchum PR
NYC, NY
http://www.ketchum.com/careers/us/opportunities?country=us&bc.x=46&bc.y=7

thought leadership in shaping the organizations advertising sales strategy garnering cross functional internal buy in and support in successfully executing the strategy
SVP, Advertising Sales
About.com
NYC, NY
http://jobs.about.com/#mk1

manage teams, execute campaign development and management, and build and maintain client relationships
Account Director   12
acronym media
NYC, NY
http://www.acronym.com/careers.html

manage campaigns and oversee all interactions with select clients
Account Manager   13
acronym media
NYC, NY
http://www.acronym.com/careers.html

acquiring new clients and advertisers
Director of New Business Development   17
acronym media
NYC, NY
http://www.acronym.com/careers.html

defining, developing, executing, and managing integrated strategic and tactical marketing and communication plans and programs providing clear and compelling trade and consumer value propositions
Senior Marketing Executive
About.com
NYC, NY
http://jobs.about.com/#mk1

buying and managing media from publishers ranging from DailyCandy to Buy.com to Yahoo!
Marketing Director   148
TravelZoo
NYC, NY
http://www.travelzoo.com/jobs/

meet or exceed quarterly revenue goals assigned
CBS Interactive: Account Executive   1965BR
CBS Interactive
NYC, NY
http://www.cbscorporation.com/careers/index.php

responsible for all of the consumer marketing and audience development activity for all of the sites in the division
Audience Development Director, Time Inc. Lifestyle Digital   112940BR
Time Inc.
NYC, NY
https://careers.timewarner.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=36

July 7th, 2009 by jeremy 
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from GE: Digital Marketing Director

from GE:  Digital Marketing Director

A good listing that caught our eyes… Marketing Director for an array of web sites under the GE umbrella – responsibilities include monetization, strategy, and messaging – a really well-rounded opportunity for an “MBA preferred” digital guru with 7 years or so of experience.

Portfolio Websites:

  • NBC.com
  • AccessHollywood.com
  • NBCsports.com
  • NBColympics.com
  • iVillage.com
  • BravoTV.com
  • TelevisionWithoutPity.com
  • Oxygen.com
  • SCIFI.com
  • USAnetwork.com
  • Full information at the corporate site.

    July 4th, 2009 by jeremy 
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