AdMob Releases July Mobile Metrics Report – Insights into iPhone, Android Apps and Behavior
AdMob, which serves advertising on 7,000 mobile websites and 3,000 applications for both the iPhone and Android platforms, has released a new report that provides some excellent reference data for those in the field. You can download it here, and here’s some highlights:
- Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
- More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
- Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
- iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
- Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
Some good news for developers pursuing a “lite” or “trial” version strategy in that it’s the main reason for purchase cited by users…. no clear reason behind the iPod Touch owners high usage stats.
Full release here, plus supplemental data available.
AUGUST 24th: Digital Media MBA Happy Hour at Obivia
We’re back for our August Happy Hour! The end of the Summer is upon us and we don’t want to let up on the momentum our events have been building. Join us for another round of cool drinks and industry conversation with Columbia Business School peers, digital media MBA’s from fellow schools, and other execs from around the digital media community. If you haven’t come before you’re invited to join the largest group of Digital Media MBAs — and those who love them. We’ll be holding this month’s event at Obivia where we will receive special happy hour prices on food and drinks.
You can RSVP here, or just show up. Feel free to bring a friend!
