Please join the Digital Media MBA group for a special Happy Hour this month where we will be joined by three Columbia Business School professors who have just written the new book “The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies.” If you follow the link to pre-order your copy of the book now — released on October 15 — just bring it with you and get it signed by the authors.
Here’s some info about the book and those behind it:
- – We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that “content is king” and “growth is good.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver the kind of returns you’d get from closing your eyes and throwing a dart? In The Curse of the Mogul, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave lay bare the inexcusable financial performance that lies beneath Big Media’s false veneer of
power.
- – Jonathan A. Knee is a longtime investment banker and the author of The Accidental Investment Banker. He is also an adjunct professor and director of the Media Program at Columbia Business School.
- – Bruce C. Greenwald, an economist, is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia Business School. His books include Competition Demystified.
- – Ava Seave is principal and cofounder of the consulting firm Quantum Media and has held management roles at Scholastic Inc. and The Village Voice. She is also an adjunct associate professor at Columbia Business School who will be teaching an EMBA Master Class in Spring 2010 called Media Strategy: Analysis, Innovation and Implementation.
So we look forward to being joined by these industry experts and offering you the chance to talk some shop with them over cocktails.
If you haven’t attended before please accept this as your invite to join the largest group of Digital Media MBAs — and those who love them. Since our events keep getting bigger we know that people are making valuable connections while relaxing and having a fun time.
Please save the date and we will notify you of the downtown venue as soon we have confirmed it. You can RSVP here, or just show up.