Fox Mobile Group, New York, NY
FMG is the world’s leading provider of digital entertainment able to reach 1 in 6 consumers around the globe. With a wide offering of mobile products and services available directly via mobile phones, FMG connects people with their passions in 35 countries on five continents and in 23 languages. Branded popular content from around the world including The Simpsons and The Simple Life, the latest content from major media companies, including chart-topping ringtones and full track music from top music labels, mobile games from renowned game developers, and original content made exclusively for mobile phones, allows FMG to give consumers what they want, when they want it and where they want it
Headquartered in Berlin, Germany and Beverly Hills, Calif., Fox Mobile Group is the mobile content industry’s largest vertically integrated company. It is wholly-owned by News Corporation (NYSE: NWS – News, NWS.A – News).
The Director, Market Planning and Analysis will support the marketing department by developing and creating financial models, financial analysis, presentations, and any other research and analysis as needed.
Responsibilities:
• Direct Marketing Planning & Analysis
• Monitor daily all key metrics (AcE, Billing quotas, initial media KPIs to determine quality of new acquisition sources etc.)
• Generate allowable reports that will give media planners and buyers targets for each media by partner, campaign, offer, product, etc.
• Frequently update business models to identify changes in quality of subscribers, attrition or retention patterns, and give general guidance on acquisition, retention and revenue trends.
• Forecasting & budgeting support.
• Work closely with IT to ensure reporting requirements are met around new products or for new reports we would like to see automated for ongoing businesses.
• SAS (statistical analysis software or similar data mining product), strong excel – reporting and modeling skills, marketing background (marketing analysis), must be hands on.
