from IAB SmartBrief: CafeMom, Director, Sr. Director, Strategy & Innovation

Job Description
As the organization’s Innovation Strategist, you will lead the development of cutting edge, advertiser-focused social media products. You’ll keep senior management abreast of media trends as well as work closely with the company’s large advertising partners to understand their goals and develop innovative product offerings. This role includes leading the successful implementation of strategies/product offerings conceived.

RESPONSIBILITIES:

Insight
- Lead organization in staying abreast of digital media trends with an emphasis on social media
- Conduct due diligence on competitors, potential partners, and clients
- Develop analyses of industry trends and competitive landscape

Strategy, planning, and execution
- Work with senior management and large advertising partners to develop and recommend actionable strategies for driving growth via innovation platforms
- Develop process for identifying, qualifying, and prioritizing innovation
- Draft plans for bring strategies to fruition
- Actively participate and lead execution of strategies

Additional
- Lead creation and development of presentations for senior management meetings with partners and clients
- Participate in core sales product analysis; analyze client-specific campaigns and cross-program performance
- Support ad hoc Sales Strategy and senior management requests

EXPERIENCE:

• Bachelors degree and 5+ years of relevant experience
• Strategy consulting, digital media experience, and an MBA a plus
• Highly organized and a self-starter – ability to set priorities and work independently in a fast paced, lightly-structured environment
• Excellent analytical and oral & written communication skills
• Strong people skills
• Intermediate to advanced knowledge of MS Office (particularly Excel and PowerPoint)
• Flexible and can-do attitude!

COMPENSATION:

A competitive base salary will be offered. In addition we offer health/dental/vision benefits, 401k, stock option plan, life insurance, paid vacation/ sick/ personal time, and many perks.

HOW TO APPLY:

Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read “Strategy and Innovation”.

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.

ABOUT CAFEMOM:

With more than 100MM pageviews and 7MM unique visitors, CafeMom is the #1 site on the internet for moms / parents / women. Moms come for advice, support, camaraderie, friendship, and fun – all from other moms.

Launched in late 2006, CafeMom has developed innovative, custom solutions that allow leading brands to join the consumer conversation, add value to moms’ lives, and get members talking about sponsor brands in an authentic way. CafeMom advertisers include Walmart, P&G, General Mills, Nestle, J&J, Unilever, and dozens of others. Rapidly growing and already profitable, CafeMom is a dynamic company always looking for great people who can have an immediate impact.

https://jobs.smartbrief.com/action/listing?listingid=65D35691-99AA-4D8A-8048-9AF5DA7C9463&briefid=40a39351-5419-4681-94df-31a53480b698&sid=101c4ecf-3950-4189-9c08-78003d3560d2
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