Category Archives: Events

We’re putting the final touches on our one-day, single-stage event, paidContent Advertising: Emerging Business Models program, September 15 in New York and wanted to share with you some exciting new additions:

We’ve added a must-see session featuring top digital creatives Michael Lebowitz and Ty Montague, moderated by MediaLink LLC President Wenda Harris Millard. Plus, findings from eMarketer’s annual Global Media Intelligence report will be exclusively released at this event. Geoff Ramsey, eMarketer’s CEO, will reveal the surprising developments (hint: mobile) and their implications for advertisers and ad spending for 2012. You’ll hear them first, in real time at paidContent Advertising.

Also, the following new speakers have agreed to join our impressive speaker roster:

»  Mike Cassidy, Founder, CEO, Undertone

»  Michael Lebowitz, Founder and CEO, Big Spaceship

»  Ty Montague, Founder and Co CEO, Co Collective

»  Geoff Ramsey, Co-founder and CEO, eMarketer

»  Jay Sears, General Manager, ContextWeb Exchange

»  John Trimble, Chief Revenue Officer, Pandora (NYSE: P) Media

And newly added moderators:

»  Pam Horan, President, Online Publisher’s Association

»  Edmund Lee, Reporter, Bloomberg News

»  Jennifer Saba, Media Reporter, Reuters (NYSE: TRI)

Find out what’s happening now and what’s to come in the digital world at our highly interactive event, paidContent Advertising, where top industry leaders and luminaries come together. Join us and be part of the conversation on September 15th. Register now.

If you have speaker suggestions, please contact us at events AT paidcontent.org; take a look at our previous conferences for a sense of our speaker rosters. If you’re interested in sponsoring paidContent Advertising: Emerging Business Models, contact our ad department at advertising AT contentnext.com.

Thanks to our sponsors, Google (NSDQ: GOOG), NetShelter, OpenX and Lotame.

Continue reading →

At our paidContent Mobile conference in May, Andrew Stalbow and Peter Vesterbacka paired up to tout the value of a major studio partnering with a popular game developer on the successful Angry Birds Rio. Now Stalbow has shifted from SVP-Mobile for Fox Digital to working with Vesterbacka directly as the North American GM for Rovio Entertainment—aka the folks who bring you Angry Birds.

Continue reading →

Here’s a look at some of the key revelations and developments in the fiasco that has hit News International and the publisher’s owner News Corp:

Continue reading →

It’s well known that video services account for some of the most intensive use of mobile data networks—and while some of that is down to how large video files can be, it is also because mobile video happens to be very popular, too. Now one of the startups working in that space, Animoto, is showing that this is driving investors to the medium as well. Today it’s announcing that it is picking up $25 million, in what looks to be its first injection of cash in nearly two years.

Continue reading →

One of the perks of being the nation’s largest cable operator: a general session demo slot. Comcast (NSDQ: CMCSA) Chairman and CEO Brian Roberts used the time for a demo of one technology the company hadn’t yet decided how to deploy—1 Gbps downloads over a cable modem, which we were first to report. But most of the demo went to Xfinity TV features already used in Comcast’s Augusta, Ga. system, including nimble and robust search, apps and DVR management. One new feature is on the way: Facebook Friend Trends, crowd-sourced programming recommendations. Check out the video, embedded below.

Continue reading →

Cable operators already deliver Netflix (NSDQ: NFLX) and Hulu over broadband but could the services now perceived as competitors wind up as part of the cable package? Time Warner Cable (NYSE: TWC) Chief Programming Officer Melinda Witmer sees it as a natural fit for two services that she views more as programmers than distributors.

Continue reading →

Some choice tweets from The Cable Show from Staci D. Kramer. Folllow her on Twitter: @sdkstl.

Continue reading →

The online advertising scene has changed considerably since we held our last conference focusing entirely on the advertising industry: cross-platform is more than a catchphrase; Google (NSDQ: GOOG) has moved far beyond AdSense; Facebook is a major player; Twitter and Foursquare are shaking up the scene; Groupon set off a daily deals craze; the rise of apps, led by Apple (NSDQ: AAPL), has added a new twist to mobile; tablets are a new rich environment with subscription potential; privacy has taken center stage and advertisers are creating their own content, while agencies continue to morph as they search for the right way to serve a continuously shifting space. Each raises a set of questions amid a constant search for best practices.

And yet many of the challenges remain the same: how to create and sell the right kind of inventory; how to make the most of the ability to gather data and target customers; whether to rely on ad networks, how to engage consumers, and how to make digital dollars add up to the money leaving the traditional media world. Almost daily, it seems, a new business launches trying to take advantage of the changes and solve the challenges.

At paidContent Advertising: Emerging Business Models on Sept. 15 in NYC, we’ll bring together leaders and disruptors from across advertising, media and entertainment to explore emerging business models in this changing space – and debate the possible winners and losers.

Continue reading →

I was an accidental tourist Tuesday for a small bit of cable internet history, when I decided an after-hours crowd with Comcast (NSDQ: CMCSA) CEO Brian Roberts and converged products head Sam Schwartz at the center was worth an unscheduled stop at the Comcast booth. That’s how I saw Roberts live demo 1Gbps over a consumer network—a first for Comcast and, the company believes, a first overall for an outside-the-lab demo of this sort.

Continue reading →