Digital Media MBA » News

Good advice: 10 Tips for Re-Energizing Your Day, Every Day

jeremy — Tue, 27 Jul 2010 18:05:45 +0000

One of the toughest things anyone with a full plate has to do is keep energized and able to face each task and give it 100%. This short list by the author of “The Way We Work Isn’t Working” lists … Continue reading →

MediaJobsDaily Index: Jobs Market Stabilizing

jeremy — Mon, 19 Apr 2010 16:23:23 +0000

Mediabistro’s Job Outlook blog is a good resource for commentary on the latest stats about employment, but not always a source of positive news… But the index they’re tracking has showed available openings leveling off and that bodes well for … Continue reading →

from PaidContent: General Manager, the Observer Group

jeremy — Fri, 09 Apr 2010 17:46:38 +0000

Original posting on PaidContent – Apply here. Observer Digital Media, New York, NY GENERAL MANAGER, Observer Digital Media JOB DESCRIPTION RESPONSIBILITIES: The Observer Media Group is looking for an energetic, entrepreneurial, and extremely organized General Manager to build, grow, and … Continue reading →

iPad: Will It Blend?

jeremy — Mon, 05 Apr 2010 18:13:11 +0000

For all the students who had to sit through the Will It Blend? videos in class, here’s to you:

Worth reviewing: Netflix presentation on its culture

jeremy — Thu, 01 Oct 2009 21:41:57 +0000

Man, this one is amazing. Netflix talks the talk and walks the walk about a high performance culture. TechCrunch did a great job of commenting on the meaning, so it’s only fair to link back to the August post where … Continue reading →

AdMob Releases July Mobile Metrics Report – Insights into iPhone, Android Apps and Behavior

jeremy — Thu, 27 Aug 2009 14:45:52 +0000

AdMob, which serves advertising on 7,000 mobile websites and 3,000 applications for both the iPhone and Android platforms, has released a new report that provides some excellent reference data for those in the field. You can download it here, and … Continue reading →

IMG Publishing Partners With KlickableTV to Enhance e-Commerce Sites

Doug — Wed, 01 Jul 2009 00:21:23 +0000

Below is a press release from KlickableTV, an interesting interactive video startup and an active participant in the Digital Media MBA events. If you haven’t had a chance to check them out yet, follow the links in the release below … Continue reading →

Twitter & E-Commerce

SarahS — Wed, 10 Jun 2009 20:21:00 +0000

http://www.practicalecommerce.com/articles/1136-Ecommerce-Know-How-Use-Twitter-to-Build-a-Community-of-Loyal-Customers

In the article above, Armando Roggio (contributing editor of Practical eCommerce) details a step-by-step approach for e-commerce sites interested in leveraging Twitter as a marketing tool. Many of his ideas are based on the framework introduced by Mike Volpe, Vice President of Marketing at HubSpot. Where Volpe focuses on Twitter as a Marketing tool in general, Roggio highlights Twitter opportunities for e-commerce.

I found this article (and Volpe/Roggio's ideas) particularly interesting and effective. First, Roggio begins with a focus on customer engagement - how to gain followers. As with any other marketing strategy technique, Twitter strategy begins by identifying the target audience and their unique characteristics/interests. In his "five steps to get followers," Roggio considers customer/follower engagement from many perspectives - educating the customer on who you are/what you do, providing easy linked access to the company site, sharing what other customers think, and creating a community of followers. In this way, Roggio sets up a well-rounded approach to customer/follower engagement.

Second, he shifts to specific tactics e-commerce companies might employ to attract and sustain this target market. Here, he takes traditional customer retention strategies and applies them to the microblogging world. For instance, traditional retail operations retain customers with effective product instructions and coupon incentives; e-commerce sites, through Twitter, can provide "how to" posts related to featured products and offer coupons for followers who re-tweet about the brand.

Third, he encourages e-commerce companies to use Twitter to take customer engagement beyond the capacity of traditional retail operations, by supporting their followers tweets and posts. In this way, by staying on top of customer activities and supporting their work, companies can create a true dialogue and community, adding a personal touch to the retail process.

Last, aside from the excellent content of the article, I appreciate the article and webpage's format. Practical eCommerce itself practices what it preaches. After viewing this article, I as reader had the opportunity to share it, view other related sites, follow Volpe on Twitter, sign up for a newletter, and read other readers' comments.

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Twitter & E-Commerce

SarahS — Wed, 10 Jun 2009 20:21:00 +0000

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Digital Media Downloading – The French debate

bonaparte — Wed, 10 Jun 2009 17:17:00 +0000

We discussed in class yesterday how the media industry (music, tv, movies etc.) was being affected by illegal downloading, and some of the possible legal responses / alternative models to this phenomenon.

France is one of the countries where illegal downloading is the most important. ("cultural" factors not withstanding, the fact that broadband triple play (cable TV, Unlimited national and international landline, and broadband internet access) of much higher bandwith than in the US is available for only €29.99 a month probably plays a major role).
Hence, for months, the Parliament has been debating a law to fight piracy and protect digital media agains P2P downloading. The topic has become politically sensitive, with Mrs. Sarkozy, an artist herself, getting involved in the debate, and the left opposition, tradionnally sensitive to the artists' revendications, opposing the government's plans.
To add to the confusion, the European Parliement adopted a couple of months ago a legislative package which was said to be in contradiction with the government's plans under way.

Here finally was the French government's law, named Loi Hadopi:

An independent Authority for the protection of copyrights on the internet was to be created.
After a first notice of illegal downloading, the internet user was to receive an email warning. After the user was caught a 2nd time, he was to to receive a formal written warning by registered post.
Upon the 3rd breach, the user was to have his internet access suspended.

The public authority was to act as an intermediary between the holders of the rights (movie studios, etc.) , who have to identify the IP adresses of the culprits, and the ISPs, who have to identify the users and ultimately cut off their access.

Why do i use the preterit? because this law is most likely going to be born dead.
First, it had to be voted twice, because the first time government-supporting MPs did not show up enough for the late night vote, and the oppostion was able to reject it.
When it was passed at the 2nd attempt, the opposition asked for the ruling of France's Conseil Constitutionnel, which in charge of ruling whether laws are set in accordance to the Constitution (i guess the equivalent of the US Supreme Court).

And on June 10th, the CC rejected key components of the law.
To begin with, it ruled that a public authority cannot decide to deprive somebody from his right to access the Internet. Only a judiciary authority can do this. For the first time, the Internet is considered to be a "fundamental right", such as freedom of expression and communication, which was instored in 1789. Therefore, only a judge can take it away. The CC in this matter ruled in the same way as had been decided by the European Parliement .
Secondly, it said that the law was wrong in deciding that the user was presumed guilty ex ante, and not ex post. According to the CC, this in contradiction with the principle of presumption of innocence. Therefore, illegal downloaders should be considered not guilty until proven otherwise.

This is considered to be a major blow for the government. Whereas most artists supported the law in principle (although did not express their support too vocally), a lot of controversy surrounded the text: since it provided for illegal sites to be referenced, Google protested against what it viewed as censorship (wtf? the Company is not that vocal in China imho); ISPs protested against the associated costs; some online content websites, such as DailyMotion, the French Youtuve, mounted a public protest campaign. A plan allowing people found guilty to reduce their sentence by installing spyware on their PCs brought back some painful memories.

Since the ruling came out today, it is too soon to see what will happen next. The government just said that it would make sure any sentence would have to be pronounced by a judge, but it will have to go to Parliament again, for the 3rd time this year.

How can we conciliate respect of copyright with individual privacy laws ? tough...

To be continued!

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