The Hermes paradox

Can a brand that exists since 1837 have one of the most inventive website? Yes, Hermes can. It has succeeded to manage a perfect balance between very important criteria: heritage, ...

Gorilla Marketing

As more and more traditional mega brands tap into the power of viral marketing (now even Walmart is doing it), I have to think back to the first viral campaign ...

In Search of Customer Captivity

Today Google announced its acquisition of cloud-based photo editing site Picnik. Supposedly one of the fastest growing photo sites on the web, Picnik's powerful editing software is currently the default ...

Goodbye Johnny

For some, the publicity around the recently celebrated 10 billionth iTunes music download seemed merely to confirm what most have by now fully digested: physical music sales are a thing ...

How YouTube and CPM are Changing Newspaper Websites

I would like to address the change I have seen in the websites of newspapers recently. Unfortunately, with the emergence of YouTube, journalists are now reduced to simple collectors of ...

What is a struggling social network to do?

Before the emergence of Facebook, Myspace was once the 800 lb gorilla of social networks. While everyone knew that Facebook had been outpacing Myspace’s growth for quite some ...

Social Media for YOUR Stalker

Along the same lines of my celeb post earlier, and the foursquare comment below - there is tons of information about you online.Do a google search on yourself every now ...

Social Media for Celeb Stalkers

Nowadays, you don't need to pick up Hello magazine for the latest headlines about your favorite celebs. Now you can open up your browser to gossip blogs like Perezhilton, ...

Foursquare for Dummies

One of the things I've learned from this class is just how out of the loop I am, in terms of what's new (and not so new) in the online ...

A New Use for Smartphones: Radios (with Pandora app)

While I've never even used Pandora on my computer, I just read about how Pandora just became available as an app for the Android system. Apparently, it's already available ...