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WPP: Another Move Into Asia Pac, Buys A Stake InAustralia’s DTDigital
Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent stake in DTDigital, a digital marketing agency based in Melbourne, Australia. The move is not just another signal of the firm’s growing base of interactive holdings, but one more sign of its intention to grow its business in the Asia Pacific region: it follows just after WPP research division, Kantar, announced the acquisition of China’s CIC, a social media consumer research firm.
Posted in Syndicated News
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How To Access Wikipedia During Its 24-Hour Blackout
IF YOU OBJECT to the legislation currently weaving its way through the U.S. Congress and wish to participate in the 24-hour internet blackout taking place today then we suggest you stop reading now.
But if you are one of the many millions who access … Continue reading
Posted in Syndicated News
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Google Finds Way To Get On SOPA Soap Box Without Going Dark
Instead of blacking out for the Jan. 18 SOPA protest, Google (NSDQ: GOOG) instead is using its power—and its most iconic communications tools—to make a difference without denying access to its services.
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SOPA Rep Blasts Wikipedia Blackout, Says Law To Go Forward In Feb.
Rep. Lamar Smith (R-Tx), who is leading a push to pass a controversial anti-piracy bill, issued a statement today scolding Wikipedia over its plan to go dark with its English-language website for 24 hours in protest of the legislation.
Posted in Syndicated News
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YouTube Fails To Convince Ad Regulator The Web Safeguards Kids Like TV Does
Two contrary advertising watchdog rulings against the same movie company highlight how video advertising to children is handled differently on TV and the web.
Posted in Syndicated News
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Here’s What Google, Craigslist, And Other Websites Are Doing To Protest SOPA (GOOG)
Google has put a black censorship bar over the log on its home page to protest SOPA, the proposed anti-piracy law that many prominent techies say would censor the web unfairly.
Here’s what it looks like:
Yesterday, Google said it would put up a link… Continue reading
Posted in Syndicated News
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Can Facebook Revive Taylor Lautner Dud ‘Abduction’?
The Taylor Lautner action thriller Abduction was something of a bust at the box office in September, grossing just $28.1 million at the U.S. and Canadian box offices and mustering only a 4 percent score on movie-critics aggregation site Rotten Tomatoes. Now Lionsgate (NYSE: LGF) is hoping Facebook can give the flick some new life.
Posted in Syndicated News
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Jerry Yang Was Sick Of It All, So He Left Yahoo’s Board (YHOO)
Jerry Yang was sick and tired of dealing the stress around Yahoo, so he left of his own accord, although he probably would have been forced out shortly, Kara Swisher of All Things D reports:
“As it turns out, according to numerous sources, Yang had h… Continue reading
Posted in Syndicated News
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This Chart Shows The No.1 Problem At Millennial Media Right Now
One of the central mysteries of mobile ad server Millennial Media’s IPO is why the company doesn’t make a profit. It’s close to making money, but it hasn’t actually gotten there yet.
So what is the problem?
It’s not revenue growth — Millennial has p… Continue reading
Posted in Syndicated News
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Updated: In-App Purchases To Overtake Sales From Paid Apps By 2013
The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money from those free apps. New research out today predicts that in-app purchases will, in fact, become the most dominant way that app developers will make money in years ahead.
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