Digital Media MBA » Advertising

WPP: Another Move Into Asia Pac, Buys A Stake InAustralia’s DTDigital

Syndicated News — Wed, 18 Jan 2012 10:41:49 +0000

Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent stake in DTDigital, a digital marketing agency based in Melbourne, Australia. The move is not just another signal of the firm’s growing base of interactive holdings, but one more sign of its intention to grow its business in the Asia Pacific region: it follows just after WPP research division, Kantar, announced the acquisition of China’s CIC, a social media consumer research firm.

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YouTube Fails To Convince Ad Regulator The Web Safeguards Kids Like TV Does

Syndicated News — Wed, 18 Jan 2012 06:23:21 +0000

Two contrary advertising watchdog rulings against the same movie company highlight how video advertising to children is handled differently on TV and the web.

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Updated: In-App Purchases To Overtake Sales From Paid Apps By 2013

Syndicated News — Wed, 18 Jan 2012 01:07:17 +0000

The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money from those free apps. New research out today predicts that in-app purchases will, in fact, become the most dominant way that app developers will make money in years ahead.

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Online Advertising Is Most-Pitched Media Product, But How Best To Sell It?

Syndicated News — Tue, 17 Jan 2012 17:39:01 +0000

Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates. The company found major differences between companies that employ digital-only sales forces and those that instead employ a “digital first” strategy.

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Google Dodges Lawsuit Over Ads On Undeveloped Websites

Syndicated News — Fri, 06 Jan 2012 23:35:29 +0000

A federal judge in California turned down a would-be class action lawsuit that sought millions of dollars in refunds for companies whose ads appeared on parked or error web pages.

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All In The Family: AOL, Bonnier’s Parenting Group Form Ad, Content Alliance

Syndicated News — Fri, 06 Jan 2012 17:30:14 +0000

AOL (NYSE: AOL) may have recently had a high-profile rap on the knuckles from a shareholder not pleased with the company’s direction, but it has continued to forge ahead with its strategy to find innovative ways of growing the reach of its advertising network and traffic on its own content sites. The latest: a deal with the publisher Bonnier’s Parenting Group to sell ad inventory and promote content from Parenting.com, in a bid to bring more moms to the AOL table.

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Mobile Ads Join The IPO Boom As Millennial Looks For Public Investment

Syndicated News — Fri, 06 Jan 2012 01:16:41 +0000

Mobile ad company Millennial Media is going to try its hand in the public markets, filing papers Thursday for a $75 million initial public offering in hopes of raising cash to compete at a higher level. Registration documents show the company isn’t profitable but it posted a huge revenue increase over the last year as mobile app downloads soared.

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Cox Media Group Plants $6 Million In Content Farm Skyword

Syndicated News — Mon, 19 Dec 2011 17:24:37 +0000

Broadcasting, publishing and marketing group Cox Media Group is putting down some more roots in digital media investments: it has announced an investment of $6 million in Skyword, a content farm, to expand Skyword’s business.

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Can Apple Shake Up TV Like It Has Mobile With Its iPhone?

Syndicated News — Mon, 19 Dec 2011 16:33:22 +0000

The anticipation and speculation surrounding what could be the next product on the cards for Apple (NSDQ: AAPL)—Apple TV—raises some questions about how, and if, the TV industry will get as disrupted by Apple as the mobile world did with the introduction of the iPhone.

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How A New Court Ruling Upends Facebook’s Sponsored Story Strategy

Syndicated News — Mon, 19 Dec 2011 16:05:57 +0000

A court decision in October said Facebook users couldn’t sue over being placed in ads because their endorsements had no economic value. Now the same court appears to have reversed itself, a development that could spell trouble for the social network’s grand advertising plans.

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