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Tag Archives: AOL
All In The Family: AOL, Bonnier’s Parenting Group Form Ad, Content Alliance
AOL (NYSE: AOL) may have recently had a high-profile rap on the knuckles from a shareholder not pleased with the company’s direction, but it has continued to forge ahead with its strategy to find innovative ways of growing the reach of its advertising network and traffic on its own content sites. The latest: a deal with the publisher Bonnier’s Parenting Group to sell ad inventory and promote content from Parenting.com, in a bid to bring more moms to the AOL table.
Posted in Syndicated News
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News Corp./Time Warner’s Prince Alwaleed Invests $300 Million In Twitter
Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud of Saudi Arabia, an investor in media titans News Corp. (NSDQ: NWS) and Time Warner (NYSE: TWX), is turning his attention now to social media: he and his investment group, Kingdom Holding Company, today became the latest investors in Twitter, putting up $300 million for a strategic stake in the micro-bloging company.
Posted in Syndicated News
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New York Times Sues HuffPo Over Mommy Issues
The Huffington Post not only poached the Gray Lady’s popular “Motherlode” columnist, it also had the chutzpah to name the upstart blog “Parentlode.” Now, the Times thinks Arianna and friends need a timeout.
Posted in Syndicated News
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AOL Arrests Revenue Declines As Global Display Remains Up
AOL (NYSE: AOL) certainly went into Q3 with lowered expectations and it appeared to have beaten those benchmarks, as global display advertising grew for the third consecutive quarter and total revenues were down only 6 percent, the smallest decline in five years.
Posted in Syndicated News
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Arianna Huffington’s Colorful Court History
Arianna Huffington’s current legal battle over the rights to the idea for the Huffington Post isn’t her first encounter with the court system. Of course, anyone who makes it big in America gets sued at least once or twice along the way. But the Greek emigre’s legal tangles are a little more exotic than some others. We’ve collected the highlights.
Posted in Syndicated News
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Ex-MSLO Exec Janet Balis Returns To Chart AOL Ad Sales Strategy
AOL (NYSE: AOL) is bringing back former ad sales development head Janet Balis to lead sales strategy, marketing and partnerships for the company’s advertising unit. She will report to Ned Brody, chief revenue officer. This is Brody’s first major ad sales hire since taking on the CRO role in July, amid the ouster AOL Global Ad Sales Chief Jeff Levick, who has since signed on as Spotify’s ad sales head. More to come
Posted in Syndicated News
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Pics from 2nd Annual Digital Media MBA Career Event with Marc Cenedella, CEO of TheLadders.com (4/12/2010)
The 2nd Annual Digital Media MBA Career Event on Monday 4/12 was another great event for everybody involved — students, participating employers and, of course, our corporate sponsors AOL and TheLadders.com. We’d especially like to extend our thanks to Marc … Continue reading
Posted in DMMBA Events, Events
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