Tag Archives: data

The IAB’s Interactive Advertising Revenue Report for 2009

Posted on May 18, 2010 by jeremy

In case you missed it – the baseline report for the industry in 2009 is here.  The IAB and PriceWaterhouseCoopers publish their regular updates of the industry, and then we all use them for our projections.  It’s a symbiotic relationship. … Continue reading →

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Video Trend Data from Brightcove and TubeMogul

Posted on May 14, 2010 by jeremy

An excellent source of foundational data from two companies that should know.  Brightcove and TubeMogul have released data detailing trends in the online video space, including the particularly interesting survey data on monetization plans.  Highlights after the jump; click to … Continue reading →

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AdMob Releases July Mobile Metrics Report – Insights into iPhone, Android Apps and Behavior

Posted on August 27, 2009 by jeremy

AdMob, which serves advertising on 7,000 mobile websites and 3,000 applications for both the iPhone and Android platforms, has released a new report that provides some excellent reference data for those in the field.  You can download it here, and … Continue reading →

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AdMob Research Emphasizes the “Long” in Long Tail for iPhone Apps

Posted on June 26, 2009 by jeremy

AdMob has just released a report and while the data is only representative of the iPhone apps that work with them, it’s a good sample – and it says that the Long Tail is very long indeed.  For those hoping … Continue reading →

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Greystripe Report with Mobile Consumer, iPhone Insights

Posted on May 11, 2009 by jeremy

Mobile firm Greystripe released a report last week with some interesting insights on the mobile consumer, as well as more data analyzing behavior of iPhone users.  The have basically aggregated the data from their partners and network and the results … Continue reading →

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