IMG Publishing Partners With KlickableTV to Enhance e-Commerce Sites
Below is a press release from KlickableTV, an interesting interactive video startup and an active participant in the Digital Media MBA events. If you haven’t had a chance to check them out yet, follow the links in the release below and support our membership.
SOURCE: IMG Publishing
Highlighted Links
TennisWeek.com
NEW YORK, NY–(Marketwire – June 30, 2009) – IMG Publishing, a division of global sports and entertainment company IMG, has established a strategic partnership with KlickableTV, the interactive online video platform. Currently, KlickableTV is deployed on IMG’s digital property, TennisWeek.com. The platform provides visitors to TennisWeek.com’s videos with value-added information nuggets and e-commerce opportunities when they click on any of the virtual merchandise showcased.
“Our association with KlickableTV will give our visitors a more engaging experience,” said Lee Rosenbaum, IMG Publishing’s vice president of publishing. “We believe the technology will help to increase sales and add value to our featured brands. We plan to deploy KlickableTV this year on our other two digital properties, FashionWeekDaily.com and ChicReport.com.”
“IMG Publishing’s digital properties reach a wide and influential audience and we’re thrilled to be giving these visitors a new interactive way to consume video,” said Roger Wu, co-founder and president of KlickableTV.
Using Klickable TV only requires Adobe’s Flash player and an Internet connection; no software download is needed.
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.
About KlickableTV
KlickableTV’s interactive video platform harnesses social media to create a comprehensive viewing experience and provides unique insights into viewer behavior. With a variety of professional and semi-professional users, KlickableTV is the leading interactive video provider. Founded in 2007, Klickable TV is based in New York City. For more information, visit www.klickable.tv.
Press Contact:
Alison Levy
IMG Publishing
646-871-2492
alison.levy@imgworld.com
Click here to see all recent news from this company.
Social Media Week MBA Happy Hour
Social Media Week NYC has been going strong since Monday so hopefully many of you have had an opportunity to check out some of the panels (e.g. – KlickableTV Presents Social Video Platforms packed them in yesterday and Digital Hip-Hop: The Convergence of Hip-Hop Lifestyle and Social Media has 62 attendees registered so far for tomorrow’s event.)
There have also been some great networking parties — it is social media first and foremost — and Columbia Business School pulled in a great crowd for its monthly Digital Media MBA Happy Hour. As always we had senior execs from great NYC players like Ad Buyer, Blip.TV, KlickableTV and DigitalEastAsia.com, as well as, the CEO from left-coast firm The Lookery and a Chief Digital Consultant from Japanese ad giant Dentsu.
Take a quick look at some pics from the event and make sure that you sign up to get emails about future networking parties and job fairs.
