Tag Archives: local

Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates. The company found major differences between companies that employ digital-only sales forces and those that instead employ a “digital first” strategy.

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“Save to Foursquare” buttons now appear alongside web content at New York magazine, Time Out, and a variety of other publishers, allowing users to send places they want to go to their phones and get alerted when they’re in the vicinity.

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Here’s why the most valuable part of A&N Media’s digital empire has little to do with news and its display ads, and everything to do with classifieds…

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Yell Group, the telephone directories business struggling under a £2.6bn debt pile, is hoping to spend £160m buying back its own bonds and is looking to renegotiate the terms of its loan for the second time in two years.

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Hyperlocal news network Main Street Connect has a new CEO—tech industry vet Zohar Yardeni—and also closed a $7 million funding round, the company announced.

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With advertising and circulation revenue continuing to spiral downward in most cases, newspaper publishers continue to look for ways to cut costs. That appear to be on the mind of Cox Media Group, which publishes six dailies, including the Atlanta Journal-Constitution, as it consolidates editing and production operations for four of its papers, the AJC reports (via ACES).

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Amazon (NSDQ: AMZN) appears to be ramping up its activities in China. Today a report notes that the company is in talks with the Chinese government to retail its Kindle products, including e-readers in the country. If true, that would make China the first market in Asia to get a local Kindle product. The report today follows the news from yesterday that Amazon had officially rebranded its China operation solely under its own name, and taken a new Chinese URL in the process.

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Scott Moore has left his post as partner and executive producer of Microsoft (NSDQ: MSFT) portal MSN to become chief digital officer of Yell Group, the UK-based owner of the Yellow Pages and other local directory services. He’ll be based at a new Yell office to be opened in Seattle, WA. Once it’s set up, that office will serve as the central hub for the company’s digital operations.

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