Digital Media MBA » local

Online Advertising Is Most-Pitched Media Product, But How Best To Sell It?

Syndicated News — Tue, 17 Jan 2012 17:39:01 +0000

Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates. The company found major differences between companies that employ digital-only sales forces and those that instead employ a “digital first” strategy.

Continue reading →

In Russia, DST’s Mail.ru And Yandex Ramp Up Mobile Presence

Syndicated News — Tue, 06 Dec 2011 15:18:56 +0000

Following on from its acquisition of mobile software developer SPB at the end of November, Yandex is making one more move to increase its ubiquity among the growing number of smartphone users in the country: the search giant is reportedly planning to launch search apps for Apple’s iOS devices by the end of this year.

Continue reading →

Foursquare Teams Up With NY Mag, Time Out, Other Publishers

Syndicated News — Wed, 30 Nov 2011 20:50:32 +0000

“Save to Foursquare” buttons now appear alongside web content at New York magazine, Time Out, and a variety of other publishers, allowing users to send places they want to go to their phones and get alerted when they’re in the vicinity.

Continue reading →

Chart: Why Classifieds Mean More Than Mail Online To DMGT

Syndicated News — Wed, 30 Nov 2011 11:57:55 +0000

Here’s why the most valuable part of A&N Media’s digital empire has little to do with news and its display ads, and everything to do with classifieds…

Continue reading →

Yell Seeks To Buy Back Debt And Renegotiate Loan Terms

Syndicated News — Mon, 14 Nov 2011 14:18:35 +0000

Yell Group, the telephone directories business struggling under a £2.6bn debt pile, is hoping to spend £160m buying back its own bonds and is looking to renegotiate the terms of its loan for the second time in two years.

Continue reading →

Main Street Connect Gets New CEO, More Funding

Syndicated News — Tue, 01 Nov 2011 21:13:27 +0000

Hyperlocal news network Main Street Connect has a new CEO—tech industry vet Zohar Yardeni—and also closed a $7 million funding round, the company announced.

Continue reading →

Cox Media Merges Editing, Production Duties For Its Major Daily Newspapers

Syndicated News — Fri, 28 Oct 2011 20:28:37 +0000

With advertising and circulation revenue continuing to spiral downward in most cases, newspaper publishers continue to look for ways to cut costs. That appear to be on the mind of Cox Media Group, which publishes six dailies, including the Atlanta Journal-Constitution, as it consolidates editing and production operations for four of its papers, the AJC reports (via ACES).

Continue reading →

Amazon’s China Story Continues: Planning For Kindle, Kindle Fire Release?

Syndicated News — Fri, 28 Oct 2011 13:21:58 +0000

Amazon (NSDQ: AMZN) appears to be ramping up its activities in China. Today a report notes that the company is in talks with the Chinese government to retail its Kindle products, including e-readers in the country. If true, that would make China the first market in Asia to get a local Kindle product. The report today follows the news from yesterday that Amazon had officially rebranded its China operation solely under its own name, and taken a new Chinese URL in the process.

Continue reading →

MSN’s Scott Moore Departs To Join Yell Group As Chief Digital Officer

Syndicated News — Tue, 25 Oct 2011 13:49:38 +0000

Scott Moore has left his post as partner and executive producer of Microsoft (NSDQ: MSFT) portal MSN to become chief digital officer of Yell Group, the UK-based owner of the Yellow Pages and other local directory services. He’ll be based at a new Yell office to be opened in Seattle, WA. Once it’s set up, that office will serve as the central hub for the company’s digital operations.

Continue reading →

Nielsen: Nearly Half Of Americans Are Watching Online Video

Syndicated News — Thu, 20 Oct 2011 12:14:27 +0000

One of the reasons online video is the fastest growing ad segment is because nearly half of all Americans are watching some form of streaming, according to Nielsen’s Cross-Platform report. But online video is still a long way off from attracting half of marketers’ advertising dollars.

Continue reading →