Digital Media MBA » Marketing

WPP: Another Move Into Asia Pac, Buys A Stake InAustralia’s DTDigital

Syndicated News — Wed, 18 Jan 2012 10:41:49 +0000

Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent stake in DTDigital, a digital marketing agency based in Melbourne, Australia. The move is not just another signal of the firm’s growing base of interactive holdings, but one more sign of its intention to grow its business in the Asia Pacific region: it follows just after WPP research division, Kantar, announced the acquisition of China’s CIC, a social media consumer research firm.

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Updated: In-App Purchases To Overtake Sales From Paid Apps By 2013

Syndicated News — Wed, 18 Jan 2012 01:07:17 +0000

The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money from those free apps. New research out today predicts that in-app purchases will, in fact, become the most dominant way that app developers will make money in years ahead.

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All In The Family: AOL, Bonnier’s Parenting Group Form Ad, Content Alliance

Syndicated News — Fri, 06 Jan 2012 17:30:14 +0000

AOL (NYSE: AOL) may have recently had a high-profile rap on the knuckles from a shareholder not pleased with the company’s direction, but it has continued to forge ahead with its strategy to find innovative ways of growing the reach of its advertising network and traffic on its own content sites. The latest: a deal with the publisher Bonnier’s Parenting Group to sell ad inventory and promote content from Parenting.com, in a bid to bring more moms to the AOL table.

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Cox Media Group Plants $6 Million In Content Farm Skyword

Syndicated News — Mon, 19 Dec 2011 17:24:37 +0000

Broadcasting, publishing and marketing group Cox Media Group is putting down some more roots in digital media investments: it has announced an investment of $6 million in Skyword, a content farm, to expand Skyword’s business.

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Industry Moves: Main Street Connect; NatGeo; Twelvefold; uSamp; Kenshoo

Syndicated News — Fri, 16 Dec 2011 23:32:26 +0000

—Main Street Connect Two appointments to the executive team: John Londono as COO/CTO and Karin Annus as chief content officer. A two-time tech entrepreneur, Londono previously was CTO of GreenLink Networks, and had founded location-based instant-messaging service radiusIM and earnings call transcription service CallStreet. Annus comes from Thomson Reuters (NYSE: TRI), where she was executive producer of Reuters Insider multimedia platform.

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Samsung’s Anti-Apple Campaign Appears To Be Working

Syndicated News — Fri, 16 Dec 2011 11:40:48 +0000

Samsung phones overtook iPhone for U.S. brand perception in the week after Samsung launched a TV campaign mocking hipster fanboys and iPhone’s battery.

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The Impact of Facebook Tabs

Syndicated News — Sun, 11 Dec 2011 22:29:00 +0000

There are a few best practices that can be instituted in creating an effective Facebook page that garners customer engagement. I've always heard that pushing content to a Tab within Facebook instead of featuring information on the main page is a bad i... Continue reading →

Zenith: Display Proves Resilient In ’11, Looks Robust In ’12

Syndicated News — Mon, 05 Dec 2011 10:26:37 +0000

The “quadrennial” events of the Olympics, the national U.S. political races, thew European Football Championship, along with the recovery of the Japanese economy, will help prop up ad spending in 2012 against the global financial pressures next year, says Publicis Groupe media shop ZenithOptimedia. Like a rising tide that lifts all boats, the flow of marketers’ money next year will also make its way online, which has already risen by healthy amounts since coming out of the downturn early last year.

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Industry Moves: Vuguru; BBC; Vevo; Jun Group; MWW

Syndicated News — Wed, 30 Nov 2011 22:22:27 +0000

—Vuguru: The independent studio founded by Michael Eisner’s Tornante Company has hired entertainment veteran Scott Nocas as head of distribution and marketing. He will report directly to Vuguru President Larry Tanz. Previously, Nocas worked with Sony (NYSE: SNE) Network Entertainment, leading video services, global content programming and marketing for the Playstation Network and Sony Entertainment Network (formerly Qriocity).

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Adobe’s Acquisition Binge Continues With Purchase Of Efficient Frontier

Syndicated News — Wed, 30 Nov 2011 14:42:21 +0000

Adobe (NSDQ: ADBE) began the month by buying online video ad manager Auditude and now it’s bring November to a close with the acquisition of Efficient Frontier as it adds yet another skill set for its advertising business. Terms of the deal were undisclosed.

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