More from Mary Meeker and Morgan Stanley: The Mobile Internet is it
Mary Meeker of Morgan Stanley – who wrote one of the first pre-bubble internet reports way back when – delivered this at the Web 2.0 Summit. Worth referencing!
Mary Meeker’s Internet Presentation 2009
Resources: Top iPhone and Android app store downloads from Distimo
With the huge buzz around applications for smart phones, and the rush by marketers to capitalize on the new-found market, having a little real data to review is always a good thing. Distimo has been releasing some reports on the top downloads of the most vibrant marketplaces – initially just the iPhone, but now for Android apps as well.
Get your reports here. Registration required.
AdMob Releases July Mobile Metrics Report – Insights into iPhone, Android Apps and Behavior
AdMob, which serves advertising on 7,000 mobile websites and 3,000 applications for both the iPhone and Android platforms, has released a new report that provides some excellent reference data for those in the field. You can download it here, and here’s some highlights:
- Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
- More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
- Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
- iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
- Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
Some good news for developers pursuing a “lite” or “trial” version strategy in that it’s the main reason for purchase cited by users…. no clear reason behind the iPod Touch owners high usage stats.
Full release here, plus supplemental data available.
from CBS grad: Hiring a VP Marketing for Pre-Seed Startup
from Gary Ragusa, (my friends and classmate):
“I started a mobile phone application company geared towards fashion SMB retailers. I am currently starting development on a prototype and am working with a couple of International brands to test the application. The goal is to build a database of retailers, sign up 10 to 15 participating retailers, develop the app, and launch/test the application during October.
As a way of reference, I worked the past six years with retailers, including Levi’s, Lacost, Puma on their US expansion strategies. Prior to that I was in a software startup and also an ecommerce startup in the late 90’s. I have an MBA from Columbia Business School.
I am currently seeking seed investment (and going well, but still early). Hence, this is a PRE-SEED startup. We would work out an Equity stake PLUS cash compensation AFTER we get seed financing, which I expect to occur during the next few months.
I have three part time people working with me, but I need a full time marketing professional. The VP marketing would (a) work with iphone dev and design team (former Lipman execs) to flush out product details, (b) work with retailers to create parameters for test trial, (c) create marketing strategy for getting users to download and use application via viral, retailers, pr, ads, etc. and (d) participate in the test trial to ensure we meet objectives and can take product to market.
If you are interested to hear more, please email me your CV and we can discuss further. I have product demo and executive summary to share after NDA is signed.
Contact Gary Ragusa at: gfragusa (at) gmail.com
AdMob Research Emphasizes the “Long” in Long Tail for iPhone Apps
AdMob has just released a report and while the data is only representative of the iPhone apps that work with them, it’s a good sample – and it says that the Long Tail is very long indeed. For those hoping to make big bucks from iPhone apps, it’s worth noting that only a little more than one hundred apps (116) tracked by AdMob have more than 100,000 users. That’s not bad for a paid app, although with an average price from most sources at 1-2 dollars it’s certainly not retirement money, but the implications for ad supported apps are much worse as the impressions simply won’t add up to enough to matter, even at good CPMs.
Many Openings from FutureFind (recruiter) – nationwide…
Openings in Sales, Engineering, Product Management and Product Marketing – send resumes to jobs@futurefind.com
VP of Channels/Sales – Our San Francisco area client is a successful early-stage start-up (series A) focused on mobile advertising technologies, LBS, and GPS devices and services. They are looking for a hard driving channel sales executive to build a team and have strong relations with the major interactive ad/web agencies.
VP Sales Operations – Our small-ish client (under 300 employees) in the Silicon Valley needs a hard working, and hands-on VP of Sales Operations. This person will not have a team to manage at first, but may down the road. This role supports the global sales team. Should have mix of large enterprise and small company work history in software, networking or technology services.
Product Marketing Manager, Mobile – This Silicon Valley company has been delivering services and technologies to the global mobile carriers for the past 10 years, is privately held, and profitable. They also have an amazing management team. The bar is set high, but the right person will find this a rewarding opportunity. They need someone very analytical, with a technical degree, and with strong marketing competencies and pricing abilities. This person will need to dive into a sea of customer usage data, make sense of it all, and translate it into pricing strategies, new offerings, and marketing documentation. Lastly, they must know how to market complex technology to carriers. Big plus if you can market something that works inside a carriers system, and touches the end users (i.e.: sms, lbs, mobile video, etc.)
Professional Services Engineer, Software Security (Bay Area, NY, DC/VA, GA )– For our privately held client headquartered on the SF Peninsula, we need individuals well versed in Java, C++, .Net, application and network layer security, and complex software and systems implementation. Big plusses are willingness and ability to travel frequently, engage with clients, and act as a strategic consultant.
Regional Sales Executive, Ad-Technology – (S.F., *NY, *IL, L.A.) We have a few clients that always seem to have a need in this area. Common themes/requirements are knowledge of ad-networks, web media, digital video, social networks, etc. All of these particular clients seem to demand strong contacts and deal histories with the major interactive ad-agencies. (*needed now!)
Product Managers – Great PM’s seem to be in demand frequently by our clients. We are always happy to receive resumes in this job category. Mobile, ad-tech, digital video PM’s are good candidates for our clients.
Greystripe Report with Mobile Consumer, iPhone Insights
Mobile firm Greystripe released a report last week with some interesting insights on the mobile consumer, as well as more data analyzing behavior of iPhone users. The have basically aggregated the data from their partners and network and the results are very interesting.
The demographics skew younger, better educated, and higher income from the sample, but that reflects the user base.
As the mobile industry matures third party verification of campaign performance will become
essential. In anticipation of this trend, Greystripe has partnered with several research firms and
advertisers to measure the success of campaigns delivered through our network. Most recently
we’ve partnered with ComScore on the research side and Axe, LeapFrog, HP, and Burger King
on the advertiser side to look at our new Flash ad format.
The report is most useful for some basic data that can inform certain industries (they ask questions pertaining to fast food, television and movie habits, and computer purchase intent, as well as comparative data against broader consumer groups or other channels. Greystripe offers an SDK for developers, and some ad solutions that may be of interest to those seeking to market to the growing mobile population.
