-
-
Recent Posts
- Penguin’s DK: Goodbye Books, Hello ‘Flat’ Content. Make Once, Use Anywhere
- 3 Months After Its $2 Million Seed Round, Arts And Crafts Subscription Startup KiwiCrate Raises $5 Million More
- Jerry Yang Had To Step Down To Give Scott Thompson A Chance With Yahoo Execs (YHOO)
- The Morning Lowdown 1-18-12
- Apple’s Stock Is Trading At An All Time High (AAPL)
Categories
- DMMBA Events (36)
- Events (174)
- Featured Guests (20)
- Jobs (36)
- Resources (25)
- Syndicated News (10974)
Tag Archives: NBC Universal
All In The Family: AOL, Bonnier’s Parenting Group Form Ad, Content Alliance
AOL (NYSE: AOL) may have recently had a high-profile rap on the knuckles from a shareholder not pleased with the company’s direction, but it has continued to forge ahead with its strategy to find innovative ways of growing the reach of its advertising network and traffic on its own content sites. The latest: a deal with the publisher Bonnier’s Parenting Group to sell ad inventory and promote content from Parenting.com, in a bid to bring more moms to the AOL table.
Posted in Syndicated News
Comments Off
Time Warner Makes $1.4 Billion Endemol Bid
Time Warner (NYSE: TWX) has made a takeover bid for Endemol, the debt-laden Dutch production company behind Big Brother and Deal or No Deal.
Posted in Syndicated News
Comments Off
CW Cuts Another Streaming Deal: Current Season Shows To Hulu, Hulu Plus
Gossip Girl is headed to Hulu Plus. On the heels of a past-season, library deal with Netflix (NSDQ: NFLX) that could be worth as much as $1 billion (if absolutely everything goes right), Warner Bros. (NYSE: TWX) and CBS (NYSE: CBS) will put current season episodes from the CW on Hulu and Hulu Plus. The five-year pact ups Hulu’s bragging rights as the digital hub for current primetime programming from broadcast networks and increases the appeal of subscription streaming service Hulu Plus.
Posted in Syndicated News
Comments Off
Rubicon Brings In Three High-Profile Hires To Evolve RTB Efforts
The Rubicon Project has added three executives—including Jay Sears from ContextWeb, who recently declared the supply-side platform model “dead”—as competition among the major SSPs—PubMatic, AdMeld and Yieldex, among others—heats up as publishers look for ways to help ease their ad sales immersion into real-time bidding.
Posted in Syndicated News
Comments Off