Television and the Internet: a presentation from CBS research
CBS Research has a vested interest in trying to figure out the direction of online video and how it affects television, so when they offer to share, we should take note. With detailed info about user behavior with regards to internet and DVR viewing, this deck provides some great foundations upon which to develop your marketing and strategic thinking.
Get the Presentation Television and the Internet: a Marketing Symbiosis.
IMG Publishing Partners With KlickableTV to Enhance e-Commerce Sites
Below is a press release from KlickableTV, an interesting interactive video startup and an active participant in the Digital Media MBA events. If you haven’t had a chance to check them out yet, follow the links in the release below and support our membership.
SOURCE: IMG Publishing
Highlighted Links
TennisWeek.com
NEW YORK, NY–(Marketwire – June 30, 2009) – IMG Publishing, a division of global sports and entertainment company IMG, has established a strategic partnership with KlickableTV, the interactive online video platform. Currently, KlickableTV is deployed on IMG’s digital property, TennisWeek.com. The platform provides visitors to TennisWeek.com’s videos with value-added information nuggets and e-commerce opportunities when they click on any of the virtual merchandise showcased.
“Our association with KlickableTV will give our visitors a more engaging experience,” said Lee Rosenbaum, IMG Publishing’s vice president of publishing. “We believe the technology will help to increase sales and add value to our featured brands. We plan to deploy KlickableTV this year on our other two digital properties, FashionWeekDaily.com and ChicReport.com.”
“IMG Publishing’s digital properties reach a wide and influential audience and we’re thrilled to be giving these visitors a new interactive way to consume video,” said Roger Wu, co-founder and president of KlickableTV.
Using Klickable TV only requires Adobe’s Flash player and an Internet connection; no software download is needed.
About IMG Sports & Entertainment
Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.
About KlickableTV
KlickableTV’s interactive video platform harnesses social media to create a comprehensive viewing experience and provides unique insights into viewer behavior. With a variety of professional and semi-professional users, KlickableTV is the leading interactive video provider. Founded in 2007, Klickable TV is based in New York City. For more information, visit www.klickable.tv.
Press Contact:
Alison Levy
IMG Publishing
646-871-2492
alison.levy@imgworld.com
Click here to see all recent news from this company.
Many Openings from FutureFind (recruiter) – nationwide…
Openings in Sales, Engineering, Product Management and Product Marketing – send resumes to jobs@futurefind.com
VP of Channels/Sales – Our San Francisco area client is a successful early-stage start-up (series A) focused on mobile advertising technologies, LBS, and GPS devices and services. They are looking for a hard driving channel sales executive to build a team and have strong relations with the major interactive ad/web agencies.
VP Sales Operations – Our small-ish client (under 300 employees) in the Silicon Valley needs a hard working, and hands-on VP of Sales Operations. This person will not have a team to manage at first, but may down the road. This role supports the global sales team. Should have mix of large enterprise and small company work history in software, networking or technology services.
Product Marketing Manager, Mobile – This Silicon Valley company has been delivering services and technologies to the global mobile carriers for the past 10 years, is privately held, and profitable. They also have an amazing management team. The bar is set high, but the right person will find this a rewarding opportunity. They need someone very analytical, with a technical degree, and with strong marketing competencies and pricing abilities. This person will need to dive into a sea of customer usage data, make sense of it all, and translate it into pricing strategies, new offerings, and marketing documentation. Lastly, they must know how to market complex technology to carriers. Big plus if you can market something that works inside a carriers system, and touches the end users (i.e.: sms, lbs, mobile video, etc.)
Professional Services Engineer, Software Security (Bay Area, NY, DC/VA, GA )– For our privately held client headquartered on the SF Peninsula, we need individuals well versed in Java, C++, .Net, application and network layer security, and complex software and systems implementation. Big plusses are willingness and ability to travel frequently, engage with clients, and act as a strategic consultant.
Regional Sales Executive, Ad-Technology – (S.F., *NY, *IL, L.A.) We have a few clients that always seem to have a need in this area. Common themes/requirements are knowledge of ad-networks, web media, digital video, social networks, etc. All of these particular clients seem to demand strong contacts and deal histories with the major interactive ad-agencies. (*needed now!)
Product Managers – Great PM’s seem to be in demand frequently by our clients. We are always happy to receive resumes in this job category. Mobile, ad-tech, digital video PM’s are good candidates for our clients.
