Television and the Internet: a presentation from CBS research
CBS Research has a vested interest in trying to figure out the direction of online video and how it affects television, so when they offer to share, we should take note. With detailed info about user behavior with regards to internet and DVR viewing, this deck provides some great foundations upon which to develop your marketing and strategic thinking.
Get the Presentation Television and the Internet: a Marketing Symbiosis.
Webinar: MAGNA U.S. Advertising Revenue Forecast
Our good friend Brian Weiser, who does terrific research on media, is letting us share this invite:
MAGNA: Media Industry Advertising Revenue Forecast
Exclusive Press and Analyst Webinar, July 13th, 9:00am EST
MAGNA is changing the dialogue around advertising revenue.
On July 13th, Brian Wieser, Director of Global Forecasting, will present the official MAGNA U.S. Advertising Revenue Forecast.
Media Industry Advertising Revenue Forecast Webinar: Monday, July 13th, 9:00am -10:30am EST
Meeting Host: Brian Wieser
Meeting Name: Magna_USForecast
Date/Time: 7/13/2009 09:00 (EST)
To join the meeting: Use web link plus call number:
Call Number / Access Code: (712) 338-8620 / 6374958
click here: Meeting: Magna_USForecast
Choose “default” when logging in.
https://meeting.videoconferencinginfo.com/?page=guest&conid=Magna_USForecast
Mega Meeting Conference Contact (for connection issues):
Terie: 818 783 4311 ext 115
Phil: 818 783 4311 ext 117
Press Contact:
Alisa Monnier
alisa.monnier@mediabrandsww.com
1 347 522 0563
About MAGNA
MAGNA, a division of Mediabrands, is the foremost industry source on the ad-supported media economy, whose forecasts of advertising expenditures and industry knowledge have been relied upon for half a century. MAGNA is also the leading source of calculations and analyses of emerging media platforms, relied upon by Wall Street and the industry alike. MAGNA provides global negotiation services and audience and media industry analysis to IPG’s media agencies.
About Mediabrands
Mediabrands will enhance the communications offering and performance across its network of media agencies. With more than 6,500 communication specialists in 90 countries, Mediabrands is the media holding company for Initiative, Universal McCann, Magna and the diversified service groups. Mediabrands is part of Interpublic Group (NYSE: IPG), one of the world’s leading organizations of advertising agencies and marketing services companies. For more information, please visit www.mediabrands.com
Greystripe Report with Mobile Consumer, iPhone Insights
Mobile firm Greystripe released a report last week with some interesting insights on the mobile consumer, as well as more data analyzing behavior of iPhone users. The have basically aggregated the data from their partners and network and the results are very interesting.
The demographics skew younger, better educated, and higher income from the sample, but that reflects the user base.
As the mobile industry matures third party verification of campaign performance will become
essential. In anticipation of this trend, Greystripe has partnered with several research firms and
advertisers to measure the success of campaigns delivered through our network. Most recently
we’ve partnered with ComScore on the research side and Axe, LeapFrog, HP, and Burger King
on the advertiser side to look at our new Flash ad format.
The report is most useful for some basic data that can inform certain industries (they ask questions pertaining to fast food, television and movie habits, and computer purchase intent, as well as comparative data against broader consumer groups or other channels. Greystripe offers an SDK for developers, and some ad solutions that may be of interest to those seeking to market to the growing mobile population.
Conductor releases report on Search Trends for the Fortune 500
Conductor, which sells SEO optimization services, quite naturally sponsors a research white paper that discovers the Fortune 500 have relatively poor visibility in natural search. Still, there’s useful data for your own marketing efforts – especially if working for a larger, multi-brand organization. Overall conclusion: most companies could be doing a lot better, and receive bad to poor grades.
The highlights reviewed in the press release are not very revealing in and of themselves, particularly when one considers that so many Fortune 500 companies really aren’t consumer facing, but the data does prove valuable. The utilities, construction, and wholesale trade industries, for example, have very low visibility – not surprising as they probably aren’t looking to generate many leads through Google search programs.
Perhaps the most valuable to search marketers are a few graphs noting some stats about paid keyword advertising; no surprises, but useful validation nonetheless.
Release and download instructions here.
Razorfish’s 2009 Digital Outlook Report
Here’s where to go to get lots of useful points of view, white papers, and other data from Razorfish… Right now, they have just released their new Digital Outlook Report for 2009, and it’s always worth reading these tomes not just for their insights but for the data they have in them based on their own client work. (At 180 pages this year, you’ll need some time to get through it, but it’s browsable…)
The secret vault with Razorfish’s research…
