Conductor releases report on Search Trends for the Fortune 500
Conductor, which sells SEO optimization services, quite naturally sponsors a research white paper that discovers the Fortune 500 have relatively poor visibility in natural search. Still, there’s useful data for your own marketing efforts – especially if working for a larger, multi-brand organization. Overall conclusion: most companies could be doing a lot better, and receive bad to poor grades.
The highlights reviewed in the press release are not very revealing in and of themselves, particularly when one considers that so many Fortune 500 companies really aren’t consumer facing, but the data does prove valuable. The utilities, construction, and wholesale trade industries, for example, have very low visibility – not surprising as they probably aren’t looking to generate many leads through Google search programs.
Perhaps the most valuable to search marketers are a few graphs noting some stats about paid keyword advertising; no surprises, but useful validation nonetheless.
Release and download instructions here.
IAC SEO Manager – Search marketing at Pronto.com
Pronto, Inc. is a wholly-owned subsidiary of IAC/InterActiveCorp (“IAC”). IAC is a leading internet company with more than 35 fast-growing, highly-related brands serving loyal consumer audiences, with 2007 gross revenue in excess of $6.4 billion.
Pronto, Inc. (“Pronto.com”) is the Web’s most comprehensive social shopping engine. Thanks to patent pending Web search technology, Pronto, Inc.’s product index contains over 70 million products from over 65,000 online merchants. Named as “Best Online Price Comparison Site” by Kiplinger’s, Pronto, Inc. has a team of experts in technology, Web search, consumer products, and social media working to create a world-class social shopping experience.
We’re looking for a Search Marketing Manager who will be responsible for increasing Pronto’s site traffic position through organic search. He/she will play a critical role in developing the strategy for, overseeing the execution of, and measuring the success of all SEO efforts. The ideal candidate will have (more…)
