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Tag Archives: social media
WPP: Another Move Into Asia Pac, Buys A Stake InAustralia’s DTDigital
Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent stake in DTDigital, a digital marketing agency based in Melbourne, Australia. The move is not just another signal of the firm’s growing base of interactive holdings, but one more sign of its intention to grow its business in the Asia Pacific region: it follows just after WPP research division, Kantar, announced the acquisition of China’s CIC, a social media consumer research firm.
Posted in Syndicated News
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Can Facebook Revive Taylor Lautner Dud ‘Abduction’?
The Taylor Lautner action thriller Abduction was something of a bust at the box office in September, grossing just $28.1 million at the U.S. and Canadian box offices and mustering only a 4 percent score on movie-critics aggregation site Rotten Tomatoes. Now Lionsgate (NYSE: LGF) is hoping Facebook can give the flick some new life.
Posted in Syndicated News
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Updated: In-App Purchases To Overtake Sales From Paid Apps By 2013
The consumer draw of free apps over paid apps has been well-documented, and so has the rise of in-app payments as a route to making money from those free apps. New research out today predicts that in-app purchases will, in fact, become the most dominant way that app developers will make money in years ahead.
Posted in Syndicated News
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ComScore Video Rankings: YouTube Usage Spiked 72 Percent Over 2010
As it seeks to launch nearly 100 new channels featuring professionally produced video, YouTube (NSDQ: GOOG) has a key advantage over original video competitiors like Hulu and Yahoo: millions more viewers can see its promos.
Posted in Syndicated News
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BSkyB Buys Stake In Social TV Start-Up Zeebox For $15+ Million
News Corp-controlled pay-TV firm BSkyB (NYSE: BSY) is buying itself a foothold in the looming social TV field by acquiring 10 percent of the startup Zeebox for a sum that is “double-digit millions” in both pounds and dollars.
Posted in Syndicated News
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Updated: Exclusive: AP Branches Out, Adds Pulse To Its Digital Mix
Over the years, the Associated Press has made a profile for itself by syndicating its news across thousands of newspapers both in the U.S. and abroad. Now as newspaper readers move to new platforms like tablets to consume their news content, the AP wants to make sure it is syndicating there, too. Today it is announcing a deal with one of the bigger tablet news-reading apps, Pulse, to run AP text, video and photographic coverage via Pulse. It will be the first time the AP will appear within the service.
Posted in Syndicated News
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Strictly Dance Costumes Cost Girls £5.95 A Month On Stardoll
BBC Worldwide is exploiting the BBC show Strictly Come Dancing (Dancing With The Stars) through a premium partnership with Stardoll, the virtual doll dress-up site for kids.
Posted in Syndicated News
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How A New Court Ruling Upends Facebook’s Sponsored Story Strategy
A court decision in October said Facebook users couldn’t sue over being placed in ads because their endorsements had no economic value. Now the same court appears to have reversed itself, a development that could spell trouble for the social network’s grand advertising plans.
Posted in Syndicated News
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BuzzFeed Releases Kindle Fire-Optimized App
Social content site BuzzFeed is the latest company to release a version of its app especially for the Kindle Fire.
Posted in Syndicated News
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News Corp./Time Warner’s Prince Alwaleed Invests $300 Million In Twitter
Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud of Saudi Arabia, an investor in media titans News Corp. (NSDQ: NWS) and Time Warner (NYSE: TWX), is turning his attention now to social media: he and his investment group, Kingdom Holding Company, today became the latest investors in Twitter, putting up $300 million for a strategic stake in the micro-bloging company.
Posted in Syndicated News
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